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Polaroid partners with CMS Distribution

Polaroid, a globally renowned name in the world of analog Instant photography, is thrilled to partner with CMS Distribution.

This partnership brings together the Polaroid brand and CMS Distribution's extensive expertise in distribution and logistics, creating a powerful synergy that will empower us to reach new heights in the market.

By joining forces, we are poised to introduce a wider array of Polaroid products to an even broader audience, enhancing accessibility and convenience for our valued customers.

This collaboration between Polaroid and CMS distribution allows to cater to various needs, from instant photography solutions to relevant in stores executions.

Through CMS Distribution's extensive distribution network, Polaroid customers will benefit from streamlined access to our premium products and services.

Dan Shepherd, Sales Manager UK, Polaroid commented: “This partnership signifies the start of an exciting journey, and we are confident that the best is yet to come.”

“CMS Distribution continues to remain dominate in the CE imaging category and we are very proud to have one of the most globally recognised brands in the world, and we are fortunate to have them onboard as a part of our Instant Film subcategory. Polaroid brings historical nostalgia to the modern days, and will always be a constant in the market” said Business Development Manager Jordan Druce.

In forging this strategic partnership, Polaroid and CMS distribution are excited to embark on a new chapter of growth. Together, we are committed to delivering great products and services to our customers. We look forward to a prosperous future where our combined expertise and resources will impact the UK and Ireland markets.



Since 1988, People, Technology and exceptional Service have been at the heart of CMS Distribution. We take great pride in seeking out innovative technologies that deliver cost-effective solutions, enabling our trade-only customers to succeed.

Our business represents 200+ manufacturers and we sell to a “glocal” customer base made up of corporate resellers, managed service providers, high to have street and online retailers ranging from large multi-nationals to smaller, independent IT companies.  

At CMS, we specialise in finding and delivering emerging technologies to market whilst growing established brands using a range of value-added services. 



Polaroid was founded by Edwin Land in 1937 as an icon of innovation and engineering. The company first produced ski goggles and 3D glasses for the US Army and Navy. It wasn’t until 1943 when Land’s daughter asked why she couldn’t see a photograph of herself immediately that the idea for the instant camera was born. In 1947 it became a reality with the first ever instant camera.

It was the introduction of the breakthrough Polaroid SX-70 camera in 1972 that launched instant photography.

Polaroid cameras went on to inspire artists such as Andy Warhol, Helmut Newton, Robert Mapplethorpe, Maripol, Keith Haring, and Guy Bourdin who raised the brand to the status of a cultural icon.

In 2017, The Impossible Project re-launched as Polaroid Originals: a brand dedicated exclusively to Polaroid’s original analog instant photography products. Bringing analog instant photography back under the Polaroid umbrella was a significant milestone, but it was not the end of the journey. In March 2020, Polaroid took the next step and became one brand, with the one name: Polaroid.

Today, Polaroid has analog instant photography at its core and represents the brand that people all over the world came to know and love for over 80 years. By unifying its entire product portfolio under one name, Polaroid is setting out its new vision as a global brand that will continue to create products that bring people together in human and meaningful ways.


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