CMS Distribution announces new senior leadership appointments

London, UK, Friday 13th November 2020: CMS Distribution, a leading specialist distributor supplying business and consumer technologies to customers across Europe, North America and APAC announced today the appointment of Fergal Gara to the newly appointed role of Chief Commercial Officer. Reporting into CEO and Founder Frank Salmon, Gara will be responsible for developing and implementing strategies for growth in consumer channels in both the UK and Ireland and all other global regions.

Gara joins CMS from Amazon EU, where he held various Senior Commercial and Operational roles covering the UK and EU. With over 25 years’ experience across retail, entertainment and technology sectors Gara has demonstrated his passion for growing and improving businesses. Prior to Amazon, Fergal held senior roles at Sony (PlayStation) and Walmart (ASDA) among others.

Salmon’s second senior leadership appointment welcomes Hannah Delaney as Marketing Director, reporting into Huw Jones Chief Business Officer. Delaney has over 20 years of commercial marketing experience leading brand and channel strategies for global organisations in the technology sector, most recently as CMO at Exertis. Prior to Exertis, Delaney worked at Samsung Electronics as Channel Marketing Director leading world-class product launches, go to market strategies and channel engagement. Delaney also has a broad range of marketing, sales and business development experience from HTC, Nokia, and Canon.

Frank Salmon Founder and CEO said, “We are delighted to welcome Fergal and Hannah to CMS Distribution. Both roles are vital to the long-term success of the company, as we strive to improve commercial and operational value across the group, achieving sales growth and improving customer and vendor satisfaction. CMS will leverage their experience and commercial expertise as leaders in the market, to drive innovation through digital transformation across CMS Distribution, gaining wider market share and ultimately exceed expectations of our customer and vendor partners.”

About CMS Distribution

CMS Distribution is a value-added IT distributor of business and consumer technology products. We are a trade only organisation and create global markets for our 150+ vendor partners selling to corporate resellers, managed service providers, high street and online retailers. CMS Distribution specialises in taking emerging technologies to market whilst growing established brands using a range of value-added services. With a team of 400+ People and Sales of £450m+, CMS helps customers grow their businesses, from twelve locations in the UK, Ireland, France, Netherlands, Sweden, Australia, China and the USA.

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