If you ever plan to sell your business, or even just want it to run smoother and earn more, the goal is the same: build something that works without you doing everything. This is not about “tricking” buyers. It is about building real value that someone else would happily pay for. Secret 1: Turn your customers into a real asset, not just a name list A customer list on its own is worth very little, because anyone can build one over time. What increases value is proof that your

A practical guide aimed at computer shops, repair stores, and local IT businesses Most tech shops don’t struggle because they lack skill. They struggle because the money side and the “getting found” side gets left until it’s painful. In 2026, people don’t “browse” like they used to. They search on Google Maps, they look at reviews, they tap the first call button they trust, and sometimes they get an AI summary that only mentions a couple of local options. Local visibility com

Most of you've been repairing computers for years. Some of you can fix Sat-Navs, TV's, games consoles, DVD's, the list goes on This week...

Ask most business owners if they realise what they've got - what their business is and represents - and they'll answer with an emphatic...

In practice, you need three things for an effective marketing strategy: A definition of your target market: what it is; who they are;...

Customers are the lifeblood of any business, but how do you attract new ones with limited – or no – budget?Customers are the lifeblood of...

In Part 1, we established that your value proposition, not simply your prices, that matters. We've seen that there is no such thing as...

Does Price Matter? Every customer wants to feel that they're getting good value and price is part of that equation. In many cases it...