EPISODE 08 Discounting can feel like the fastest way to save a sale. It can also be the fastest way to damage your margin and your confidence. When a customer says the price is too high, the first instinct may be to defend it or cut it. Both reactions can damage trust. A price objection is often a request for clarity, reassurance or a different option. Why this matters Here is why you should care. The customer may not understand the work, may be comparing a different servic

EPISODE 7 Set Prices That Leave Room for Quality and Profit A price that wins the job but loses the profit isn’t a win. Price should fund the service you promise. If it leaves no room for proper testing, good parts, insurance, training and the occasional difficult job, the customer may receive a cheaper invoice but a weaker service. Why this matters Look closely. This is where problems hide. Profitable pricing is not about charging as much as possible. It's about recovering

EPISODE 06 Diagnosis is valuable work. Treating it as free teaches customers to value it at exactly that price. Diagnosis is skilled work. It uses time, tools, experience and judgement, even when the customer decides not to continue. Treating it as free teaches customers that your most valuable thinking has no value. Why this matters Small detail. Big knock on effect. A diagnostic charge creates a fair starting point for uncertain work. It also lets you slow down, record sy

Target Components has been appointed official UK distributor for one of the world's largest dedicated PSU manufacturers, Sea Sonic. The distributor now has access to the entire catalogue of Seasonic PC power supplies including the award-winning PRIME TX range designed for high-end gaming rigs, overclocked systems, and professional enterprise workstations, as well as revamped additions like the CORE GX Series. Sea Sonic is a globally recognised power supply brand with a long-s

EPISODE 05 | UK COMPUTER REPAIR BUSINESS If you don’t know what an hour really costs you, every price is a guess. Your wage is not your hourly cost. A charge that looks generous compared with an employee’s pay can still be unprofitable once non billable time, rent, vehicles, software, insurance, tools, tax and rework are included. Why this matters This is not theory. It affects Monday morning. Most small tech businesses can't sell every working hour. Time disappears into qu

EPISODE 04 Confused customers don’t buy. A service menu should make the next step feel obvious. Customers rarely buy a technical process. They buy a working laptop, safer data, a faster office or the relief of knowing somebody dependable will answer when there's a problem. Your service menu should make those outcomes obvious. Why this matters There is money and trust on the table here. A long list of technical tasks may impress another technician but can confuse a customer.

EPISODE 03 Repair Shop, Callout Service or MSP: Decide Which Business You Are Building A repair shop, a callout service and an MSP can sit under one brand, but they can’t be run as though they’re the same business. Many independent tech businesses operate three models at once. They repair devices, visit customers and provide ongoing business support. That can be a strength, but only when the services work together rather than compete for the same time. Why this matters Easy

EPISODE 02 | UK COMPUTER REPAIR BUSINESS If your target customer is ‘anyone with a computer’, your marketing is trying to speak to everyone and connecting with almost no one. Trying to serve everybody usually produces a long service list, confusing marketing and awkward jobs that never quite fit. A clearer target customer makes pricing, advertising and daily decisions much easier. Why this matters This is where good businesses pull ahead. Your target is not simply anyone

Episode 01 | UK COMPUTER REPAIR BUSINESS | By TechForTechs Technical skill may have started your business, but technical skill alone will not keep it healthy. A busy bench, a full diary or a long ticket queue can feel like success while cash, time and customer confidence quietly disappear. Why this matters in 2026 The strongest repair businesses make room for management. That means deciding what work to accept, how it should be delivered, what it must earn and how the re

On this episode of Tech Talk, Phil Griffiths was joined by Mike Barron, Managing Director of SYNAXON UK, for a live discussion aimed at helping computer shops, MSPs, system builders and resellers understand how SYNAXON works and how it could help their business. The original topic was around supply, cost and risk, but the live questions quickly turned the show into a very practical look at buying stock, checking prices, accessing distributors, handling returns and saving time