Foxway Circular UK Ltd receives King’s Award for Enterprise: Innovation for SMART

Enabling refurbishers to scale compliant operations, build trust, and meet growing demand for circular tech

London, UK – 6 May 2026 – Foxway Circular UK Ltd has been awarded a King’s Award for Enterprise in the Innovation category for the development of SMART, its cloud-based platform enabling secure and compliant Microsoft Windows licensing for refurbished tech devices.

Announced today (Wednesday 6 May), Foxway Circular UK Ltd is one of only 185 organisations nationally to receive the UK’s most prestigious business award.

SMART addresses a core challenge in the circular IT market: delivering refurbished devices that meet modern expectations for compliance, security and consistency at scale. By automating Windows licence injection and device preparation, the platform removes the need for complex infrastructure while enabling refurbishers to meet Microsoft Out-of-Box Experience (OOBE) standards.

Since launching in 2022, SMART has grown to support over 800 refurbishers across 50+ countries - from independent operators to global ITAD providers - helping reduce compliance risk, improve efficiency and build customer trust.

The innovation is particularly relevant in today’s Microsoft Authorized Refurbisher (MAR) ecosystem, where access to legitimate digital licensing is critical to compliant refurbishment operations.

Martin Series, Senior Director, Global Solutions at Foxway Circular UK Ltd, said:

“This is a significant milestone for Foxway Circular UK Ltd and the teams behind SMART.

SMART was designed to remove complexity and enable refurbishers to operate with confidence, compliance and scale. As demand for refurbished technology grows, this kind of infrastructure is essential to building trust and unlocking the full potential of the circular IT market.”

The award highlights Foxway’s role in enabling a more scalable and trusted circular economy - extending device lifecycles, reducing e-waste and supporting organisations to meet sustainability and regulatory goals.

Ben Daniels, Head of Software & Licensing Solutions (SMART) said: "This award means a lot, not just to us here at Foxway, but to all the refurbishers we work with every day. SMART was built around the challenges they face, so to see that recognised at this level feels like a win for the whole refurbishment community."

https://video.wixstatic.com/video/4929aa_1bed63a49b78414eb77dd4135b8ad55b/1080p/mp4/file.mp4

--------- About SMART

SMART is a UK-built, cloud-based licensing and compliance platform developed by Foxway to support the global refurbishment and circular tech ecosystem. Built by refurbishers for refurbishers, SMART automates the secure injection of genuine Microsoft Windows licences into refurbished devices, eliminating the need for complex infrastructure and manual processes. Today, SMART supports over 800 refurbishers across more than 50 countries, enabling organisations of all sizes to deliver compliant, resale-ready technology at scale while extending device lifecycles and reducing electronic waste.

For more information about Foxway Circular UK Ltd, please contact: Martin Series, Senior Director, Global Services Solutions Recommerce Computer & Enterprise Business Area martin.series@foxway.com +44 1245 208041

For more information about SMART, please contact: Ben Daniels, Head of Software & Licensing Solutions

Computer & Enterprise Business Division ben@smartdpk.com +44 1245 208041

About Foxway

Foxway Circular UK Ltd is part of Foxway Group, a leading European circular tech company, enabling sustainable tech for everyone. Operating across the full lifecycle of tech equipment, Foxway delivers services including Device as a Service (DaaS), IT Asset Disposition (ITAD), refurbishment, recommerce and circular lifecycle management. With operations spanning multiple countries and markets, Foxway helps organisations and public sector maximise asset value, reduce environmental impact and meet growing regulatory and sustainability requirements through secure, compliant and commercially robust circular solutions.

For more information, please contact: Emma Dahlquist, CMO at Foxway emma.dahlquist@foxway.com +46 709 52 03 04 What is the King’s Award for Enterprise?

The King’s Award for Enterprise is the UK’s most prestigious business honour, recognising outstanding achievement by British organisations in the areas of Innovation, International Trade, Sustainable Development, and Promoting Opportunity through social mobility. Formerly known as the Queen’s Awards for Enterprise, the scheme has been running since 1966 and is approved by His Majesty The King on the recommendation of the Prime Minister. Award recipients are permitted to use the official King’s Awards emblem for five years and are recognised internationally as demonstrating excellence, credibility and long-term value in their field.

For more information visit: The Awards - The King's Award Magazine