Most of you've been repairing computers for years. Some of you can fix Sat-Navs, TV's, games consoles, DVD's, the list goes on This week we're going to go t...

Ask most business owners if they realise what they've got - what their business is and represents - and they'll answer with an emphatic "Yes!" They'll then ...

In practice, you need three things for an effective marketing strategy: A definition of your target market: what it is; who they are; what they need. A struc...

Customers are the lifeblood of any business, but how do you attract new ones with limited – or no – budget?Customers are the lifeblood of any business, but h...

In Part 1, we established that your value proposition, not simply your prices, that matters. We've seen that there is no such thing as "the cheapest" and tha...

Does Price Matter? Every customer wants to feel that they're getting good value and price is part of that equation. In many cases it isn't the most important...

11 Tips on how to get more customers, from basic website tips to Marketing ideas that are all easy to implement. Marketing your business or marketing yourse...

It's very easy to make things more complicated than they are. So let's get right back to basics… there are only three things you need to do in business: Prov...

This blog is about giving you some insight into why merchandising is important and how to improve yours. It's about how effective merchandising can increase ...

Good or bad experiences aside, at the very time you want to buy something there's a good chance you'll do it from someone you've never met before. Can you tr...

How your shop is laid out matters. The more products and services customers see, the more they buy. Have a store where people can walk straight from the do...

Your shop front - your windows and signs - is one of the key ways to attract customers to you. Make sure it's clean and tidy, bright and welcoming. If you ge...