Phil Griffiths @ TFTJul 20, 20194 minBe Something Else | Understanding Your Target MarketMost of you've been repairing computers for years. Some of you can fix Sat-Navs, TV's, games consoles, DVD's, the list goes on This week...
Phil Griffiths @ TFTMay 2, 20196 minYou're Brilliant: Do Your Customers Know It?Ask most business owners if they realise what they've got - what their business is and represents - and they'll answer with an emphatic...
Phil Griffiths @ TFTApr 17, 20197 minHelping You Build a Better BusinessIn practice, you need three things for an effective marketing strategy: A definition of your target market: what it is; who they are;...
Phil Griffiths @ TFTApr 10, 20197 min15 Ways to Win New Customers on a Small Budget.Customers are the lifeblood of any business, but how do you attract new ones with limited – or no – budget?Customers are the lifeblood of...
Phil Griffiths @ TFTApr 4, 20195 minCompeting With The Big Guys On Price – Part 2In Part 1, we established that your value proposition, not simply your prices, that matters. We've seen that there is no such thing as...
Phil Griffiths @ TFTMar 27, 20195 minCompeting With The Big Guys - Part 1Does Price Matter? Every customer wants to feel that they're getting good value and price is part of that equation. In many cases it...
Phil Griffiths @ TFTMar 27, 20191 minGet Customers Now For Free!11 Tips on how to get more customers, from basic website tips to Marketing ideas that are all easy to implement. Marketing your business...
Phil Griffiths @ TFTMar 20, 20196 minBack To Basics: Keeping Business SimpleIt's very easy to make things more complicated than they are. So let's get right back to basics… there are only three things you need to...
Phil Griffiths @ TFTMar 14, 20199 minWhat the .... is Merchandising? 15 Tips + Bonus This blog is about giving you some insight into why merchandising is important and how to improve yours. It's about how effective...
Phil Griffiths @ TFTMar 7, 20199 minSelling is as easy as ABC 123!Good or bad experiences aside, at the very time you want to buy something there's a good chance you'll do it from someone you've never...
Phil Griffiths @ TFTFeb 28, 201910 min19 Store Layout Tips! + BonusHow your shop is laid out matters. The more products and services customers see, the more they buy. Have a store where people can walk...
Phil Griffiths @ TFTFeb 21, 20192 minWays to make your Shop Frontage look fab!Your shop front - your windows and signs - is one of the key ways to attract customers to you. Make sure it's clean and tidy, bright and...