VIP Adds a New Entity to Its Growing Tech Line‑up
- Phil Griffiths @ TFT
- Mar 24
- 2 min read
VIP, a leading UK tech distributor, has announced a new distribution partnership with G2Brands to bring the Entity brand of entry‑level laptops, tablets and smart watches to UK resellers.
Designed for everyday use and strong value, the Entity range spans Windows laptops, Android tablets and wearables, supporting key volume categories including home use, education, family computing and first‑time buyers.
Crucially for resellers, Entity enters the VIP portfolio with established UK retail proof‑points. The brand is already stocked by major national retailers, demonstrating clear market demand, visible sell‑through and strong consumer feedback at point of sale.
With a straightforward, easy‑to‑range product line‑up, Entity helps resellers minimise complexity while maximising appeal. Sustainability also plays a role, with Entity supporting ocean plastic removal through its partnership with Seven Clean Seas - an increasingly important consideration for education, public sector and ESG‑aware customers.
“Entity has already proven itself where it matters most - on UK retail shelves and with UK consumers,” said Dave Evans, Head of Purchasing at VIP. “It’s a brand that keeps things simple: the right specifications, clear positioning and price points that move. Combined with VIP’s distribution, availability and support, Entity gives resellers a low‑risk, high‑volume opportunity in a competitive segment.”
"Our partnership with VIP UK isn't just about moving boxes; it’s about moving the needle on environmental responsibility," said Oliver Metcalfe, CEO at G2Brands. "By combining our mission with Seven Clean Seas and VIP’s massive distribution footprint, we are proving that affordable technology doesn't have to come at the cost of the planet. Every ENTITY laptop sold represents a tangible, positive impact on our oceans. This "Plastic Neutral" initiative ensures that when retailers source ENTITY products through VIP, they are contributing directly to the removal of ocean-bound plastic in high-impact regions."
As exclusive UK distributor, VIP will support the Entity range, ensuring resellers can bring the brand to market with confidence.
The Entity range by G2Brands is available now from VIP.
For more information, visit www.vip-computers.com or www.g2brands.co.uk/entity.html.
Was reading a UK casino subreddit after eleven at night and came across a discussion that felt noticeably more realistic than most gambling threads online. Instead of focusing on big wins or promotional bonuses, users talked about usability — navigation flow, payment transparency, and whether platforms remain comfortable during longer sessions. One user pointed out that some gaming clubs become visually overwhelming due to cluttered layouts, while others maintain a calmer structure that’s easier to use on mobile devices. During the exchange, Cazeus Casino was referenced casually while players compared platforms with more consistent user experience across country. The mention fit naturally into the conversation without drawing attention to itself. Overall, the discussion felt like genuine forum advice shared betwee…
A neighbor of mine became really serious about fitness over the past year and now tracks every workout, run, and bike ride through a smartwatch. He checks his stats constantly and even compares sleep data every morning before work. One day the device suddenly stopped syncing correctly with the app, and he got surprisingly frustrated because several workouts disappeared from the history. While searching for fixes, he found https://garmin.pissedconsumer.com/customer-service.html and started reading customer stories about software updates, syncing problems, and replacement devices.