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Lexar Expands Its Gaming Product Portfolio

Since 1996, Lexar has been trusted as a leading global brand of memory solutions specializing in memory cards, USB flash drives, readers, and solid-state drives for retail and OEM customers. So whether shooting photos, capturing video, or transferring and sharing files on the go, our award winning lineup of memory products provide high-performance and reliable memory for photographer, videographer, content creators, and PC enthusiasts alike. Having established a long history of developing leading memory solutions for photo and video communities, Lexar is excited and prepared to enter the world of gaming and develop a series of gaming solutions that enthusiasts and professionals alike can be excited about.

In recent years, Lexar has seen a significant increase in demand of gaming solution due to the pandemic. With many people around the world staying home during the past 2 years, many of these people have turned to gaming for safe and convenient at-home entertainment. In the last 2 years, the gaming industry has seen a surge in growing popularity around e-sports including 29.6 million monthly E-sports viewers in 2022, up 11.5% from 2021. With the growing popularity of the E-sports industry and the increase in demand of gaming solutions that require the same level of quality, performance, and reliability that customers have come to expect from Lexar products, Lexar is excited and prepared to expand Lexar gaming solutions to better serve the gaming community with new top-performing SSD, DDR4 and DDR5 solutions.

Since the launch of the first gaming product, HADES RGB DDR4 desktop memory, in 2020, Lexar has invested significant time and resources in developing more competitive gaming DRAM and SSD solutions. These solutions include faster performing DDR4, DDR5 for PC gaming and overclocking, PLAY microSDXC Card for Portable gaming consoles, and top performance SSDs.

Last year, Lexar introduced the Lexar Professional NM800 SSD*, designed for hardcore gamers and creative professionals, provides maximum SSD performance with speeds up to 7400MB/s read. The Lexar HADES RGB DDR4 memory is the perfect upgrade for the gamer who wants next-level performance and customizable RGB lighting controls.

In 2022, Lexar is proud to roll out our next wave of next-gen performance gaming solutions including our DDR5 and Portable Gaming Solutions. The Lexar ARES DDR5 Memory leverages the latest DDR5 technology and provides users with speeds up to 5200 Mhz, and is compatible with the latest INTEL XMP 3.0 and AMD Ryzen platforms. In addition, we are excited to announce a high-performance SSD option for console gamers, the Lexar SL660 BLAZE Gaming Portable SSD which features speeds up to 2000MB/s read, and 1900MB/s write perfect for console gamers who require a boost in performance and larger capacity options to store more of their favorite gamers. But this is only the start. Lexar will continue to provide more gaming solutions aimed to exceed the demands and expectation of our gaming customers, streamers, PC enthusiast, and over clockers.

Lexar Gaming solutions also meet the same quality standards customers have come to expect from our award-winning lineup of memory solutions. All Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility and reliability. We are committed to providing outstanding customer service, friendly interactions, personalized devices, and expert customer support so you can count on Lexar solutions when they matter most.

In addition to developing best in class memory solutions, Lexar is also committing to engaging in the gaming community by developing a series of gaming events, allowing participants to experience Lexar memory solutions hands on. Through these initiatives, Lexar aims to connect more deeply with the gaming community and promote the development of the gaming industry as a whole. With a pilot event held last year in Shenzhen, the first ever Lexar Gaming World took place where gaming enthusiast took place in a tournament format along with Cosplay entertainment throughout the event. Lexar aims to host such events in other major cities across the US and Europe in the coming years to help the development of global e-sports, and partner with leading gaming communities along the way.

With more than 25 years of experience in memory, Lexar is excited and committed to now building best in class gaming solutions that excel in quality, performance and reliability, and partake in the development of e-sporting events globally in the coming years.

*The NM800 SSD is not yetavailable in the U.S. PCIe NVMe Gen 4 SSD will launch in 2H 2022 in the U.S.


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