ADATA Gearing Up to Bring SD Express Cards to Market by Q2 2021

Taipei, Taiwan – January 5, 2021 – ADATA Technology (Taiwan Stock Exchange: 3260.TWO), a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, plans to release next-generation SD Express cards by Q2 of 2021.



With the rise of social media influencers, user-generated content, and the deployment of 5G networks worldwide, content creators and others seek high-capacity, high-performance, and portable memory products to meet their needs. To this end, the SD Association (SDA) released SD7.0, which introduced two major new functions, which include the incorporation of the PCIe and NVMe interfaces into SD memory cards for a significant upgrade in read/write speeds. These new SD cards will be known as SD Express cards. ADATA will be launching a new SD Express memory card by Q2 of 2021.


PCIe and NVMe Bring 300% Increase in Speed

Incorporating the PCIe and NVMe interfaces into SD memory cards is a logical next step to meet users' demands. Firstly, both interfaces are already standard in solid state drives (SSD), which allows them to operate at high speeds of up to 1000MB/s. Meanwhile, SD cards are already used widely in cameras and other devices. However, in the past, SD card performance was capped at the UHS-II interface with a maximum bus speed of 312MB/s, lagging far behind solid state drives and limiting their applicability for certain tasks. To realize the full potential of SD cards, the SDA released the SD7.0 specification, which included the use of additional pins, among other enhancements, to support the PCIe and NVMe interfaces. This will allow the development of next-generation SD Express cards that offer all the form factor advantages of an SD card, but with a three-hundred percent improvement in speed that is up to par with external solid state drives.

ADATA to Release New SD Express Cards by Q2 2021

As SD cards are already widely used by content creators, the adoption of SD Express cards will be a seamless experience for most. Not only do SD Express cards share the same form factor as legacy SD cards, but they are also backward compatible with UHS-I for continued use in cameras and other devices. But with the addition of SD7.0, users will now be able to transfer their high-definition content onto PCs at much higher speeds, making them a viable alternative to bulkier external SSDs.

ADATA is planning to launch a new SD Express card by Q2 of 2021. Leveraging PCIe Gen3x1, the cards will offer read/write speeds of up to 825/410MB/s to meet users' needs, especially those that use an international brand-name creator series laptops with a SD7.0 card reader slot.


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About ADATA – Innovating the Future

ADATA Technology is the world's second largest vendor of DRAM memory and branded solid state drives, ranks among the top 25 international brands from Taiwan, and holds over 500 memory-related patents. ADATA's main product lines include memory modules, USB flash drives, memory cards, solid state drives, and portable hard drives. With a commitment towards delivering innovation, quality, and performance, ADATA products have garnered international acclaim and awards including iF Design, Red Dot Design, CES Innovation, Good Design, COMPUTEX Best Choice, and Taiwan Excellence. ADATA has also been honored for its commitment to corporate social responsibility, including the Best Companies to Work for in Asia Award and Asia Responsible Enterprise Award. The hummingbird is ADATA's brand mascot, and it represents the company's agility to innovate and improve people's lives through technology. For more information, please visit www.adata.com.