Spotlight by Mr Philip Griffiths
Today Phil at Techs for Techs spoke to Magnus Huber, CEO of ARCTIC GmbH, about who they are, how they got started and what they stand for.
Tell us about ARCTIC’s history and how it started...
During my time at university, I owned and operated a business where I built PCs and installed networks. A lot of my customers suffered from cooling and noise issues, and I realized that they would be willing to pay for quality cooling that could be done in a quieter way. After graduating, I put the PC business aside and worked from 2001 until 2002 as a civil engineer in Zurich. Still, the issue of loud cooling stayed on my mind, and in summer 2001 I found a solution to the problem and built the first prototypes. At the end of the year, I started ARCTIC. This way I would be able to help not only my former PC customers, but all PC users looking for an affordable, quiet cooling solution.
From those beginnings, ARCTIC’s philosophy has remained unchanged – we offer consumers value for their money and provide innovative, user-friendly products at affordable prices. Though our focus has since expanded to include mounts and accessories, quiet cooling will always be at the core of what we do.
What products and services do you offer?
ARCTIC products fall into three categories: COOLING, which includes things like coolers, case fans, and thermal compound/pads; MOUNTS, where you’ll find our monitor arms, wall mounts and extension kits; and ACCESSORIES, including USB fans, PST cables and more.
This year you are celebrating the sale of your one millionth unit of MX thermal paste. Why do you think your MX products have been so successful?
Our MX-4 and MX-2 thermal pastes are some of our most beloved products. Their success comes down to our central promise: easy to use, high value products at fair prices. Our thermal compound’s easy-to-apply consistency makes it accessible to beginners, while its high performance makes it a favourite of those who’ve been at this for a while.
To thank our loyal MX- users for turning our thermal compound into such a success, every month in 2019 we’re giving purchasers a chance to win 1,000 USD (more info here).
What makes your products different?
At ARCTIC, we take a lot of pride in providing the best possible products at prices that are accessible for everyone. For us, value for money is a key factor—it’s what we’re known for, and it’s a constant that our customers rely on. And if someone feels that we’ve fallen short of this promise, our support team (firstname.lastname@example.org) is always on call to rectify the issue.
You may have noticed that instead of printing our manuals, we include a card with a QR code that links to them online. That’s just one of the ways we are committed to being as environmentally friendly as possible. Our packaging is designed to reduce CO² emissions—not just in packing materials, but also in transportation emissions. And we’ve had success: since 2011, we have been a Carbon Neutral company. More about our stance on social responsibility can be found on our website.
What are your future plans?
The past year was about growth: we moved into a much larger office and warehouse facility in Germany; we opened our US American office in South Carolina; and of course, we expanded our ARCTIC family across the globe.
Going forward, we are focussing on increasing awareness of the ARCTIC brand, a key part of which is maintaining strong relationships with our distributors. We host an annual Distributor’s Meeting to ensure we are supporting the unique needs of our distributors and the markets they serve.
And, as always, we are constantly optimizing our core products as well as creating new products to meet customer needs. We’re also launching our first RGB products this year—we know, we know: we’re late to the party on this one, but that doesn’t make us any less excited about it.
What distributors in the UK are your goods available at?
Spire Technology https://www.spire.co.uk/
gnr: tech https://www.gnr.co.uk/
If someone wanted Point of sales materials, who would they contact?
They can contact Tatiana Hanebutte (email@example.com), ARCTIC’s UK Marketing Manager, for any assistance regarding marketing materials.
If someone is having an issue, and the distributor could not help how would they contact you?
Tatiana can help here too! She’ll connect you with the right person at ARCTIC to help solve the issue. For hardware problems, our support team (firstname.lastname@example.org) is always the best place to start.