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JOBY Lands in Europe with a new disruptive campaign and join forces with Gen Z to really define what content creation is.

November 2020 - JOBY, the smartphone accessory brand-of-choice for content creators everywhere, has announced their latest campaign – “What is a JOBY. Designed to invite Generation Z and aspiring content creators to unleash their creativity whilst having fun, “What is a JOBY” wants to inspire a generation to produce meaningful, authentic content.

From day one JOBY has believed in creation as an act of creativity. Each product is designed to be functional yet playful, and easy to use with the aim of enhancing people’s lives. JOBY supports content creators that want to set free their creativity, put passion into their content, show boldness – all whilst having fun doing it. The world belongs to this type of creativity and together it can be made a better place one story, one post or one vlog at a time.

Following on from the hugely successful #TheSongOfUs campaign which saw JOBY receiving more than 90 million views on its social media channels and 8,000 video submissions thanks to the partnership with singer, songwriter actress and model Justine Skye, the new campaign will see JOBY join forces with Gen Z to define what content creation is. #TheSongOfUs not only gave content creators an exclusive song and created a new viral challenge, it also impacted on the whole customer journey and resulted in making JOBY the second tripod brand in the US market after Manfrotto.

Generation Z are doers, thinkers and creators. The world is at their fingertips. JOBY will challenge creators across Europe to define exactly what JOBY is using their creativity and intuition. Products will be shipped without any instruction to a selected number of European ambassadors, with the task to show the world how JOBY helps them to create using their originality. Content creation is what each individual makes it, and the campaign will inspire creators to give a creative spin to the products in their own style.

What is a JOBY will focus on four main countries – France, UK, Germany and Italy and will help JOBY drive the digital expansion in the EU market. With an expectation of 53 million views on social media, amplification from influencer outreach and a target of 380K clicks more traffic to eCommerce, the campaign will run from October to December.

Selected European ambassadors have already started to release their content for this new campaign. From the UK singing duo and identical twins Max&Harvey, Jack Massey Welsh from JacksEpicYouTubeChannelFullOfFunTimesandFunHiRickX and Alex Brooks from MarzBarVlogs have partnered with JOBY to create exciting videos for this campaign.

Described by Simon Cowell as ‘the next Ant and Dec’, singing duo Max&Harvey created their What is a JOBY challenge using some of their own props – check out what they got up to over on their channel.

JacksEpicYouTubeChannelFullOfFunTimesandHiRickX is the first channel with a 50-character long username to reach 100,000 subscribers. Created by Jack Massey Welsh (also of JackSucksAtLife), part of his What is a JOBY challenge included costumes for both of Jack’s dogs – see the end result in his final video!

Among the others, JOBY has also partnered also with BonnyTrash from Germany and Brunograffer from France to create their twist on the What is a JOBY campaign.

To see the exciting videos coming out in the next few weeks from all the European creators make sure to follow the JOBY official pages.

Products for Content Creators:

Designed with content creation in mind, the recently released GorillaPod Mobile Vlogging Kit is aimed at those who want an all-in-one solution to creativity. Put together for today’s influencer, aspiring influencer or mobile content creator, the GorillaPod Mobile Vlogging Kit provides everyone with the ability to create flawless videos with high quality sound.

Good audio is essential for videos or the latest social media trend and if we are being honest, our smartphone microphones just don’t cut it for the latest video or social media trend. That is where the JOBY Wavo Mobile microphone comes in. Super light, super simple and superior sound quality; it will make your video stand out from the rest. Want to stand out a bit further and add a bit more fun to your videos when filming?

The “What is a JOBY” campaign will also give a sneak peek in to the latest addition for the Wavo Mobile. Used first by the influencers in this campaign, the soon to be released special versions of the Wavo Windjammer will bring some colour to your kit. From November, the Windjammer will be available in Polar or Savage. Providing excellent wind protection when creating content like outdoor vlogging, live streaming or TikToking, the new Polar or Savage Windjammers mean you can show your personality behind the scenes.

Also included in the kit is the JOBY Beamo Mini LED light for giving your flawless skin, and the GorillaPod Mobile Rig for those times when you just need to be fully in front of the camera. With the JOBY GorillaPod Mobile Rig the only thing you need to add is your phone and imagination.

JOBY products including the GorillaPod Mobile Vlogging Kit are available from:

Also available in store from Selfridges and Harrods.


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