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VIP UK ANNOUNCE DISTRIBUTION PARTNERSHIP WITH HYTE


VIP UK are delighted to announce their official distribution partnership with HYTE.

HYTE are pushing the envelope of the PC experience with their stunning PC cases, built with artistic form and expert function. The Y60 quickly became a standout case over the last 12 months, thanks to its aesthetics and panoramic glass design, which enables users to celebrate the hardware inside. With impeccable attention to detail and exciting innovations in product design, VIP are eager to add the latest and greatest releases from HYTE to our product lineup from 8th November.


“HYTE are taking the industry by storm with their exciting and innovative design choices, and I am thrilled to be announcing a distribution partnership between VIP UK & HYTE. Getting genuinely excited about a PC case doesn’t happen very often, but the care and detail the HYTE team put into each product, coupled with the cutting-edge designs results in products (and ultimately PCs) that look new and unique. With new products coming soon the story is far from over and I am delighted that VIP will be part of bringing HYTE to customers in the UK.” Dave Evans, Head of Purchasing at VIP.


“HYTE is excited to announce our partnership with VIP UK" said Jeffrey Cheng, Senior Director of Marketing and Sales for HYTE. “As a young brand, distribution availability is key to ensuring we can fulfil the demands of the market. VIP UK’s long-standing expertise in the UK gaming industry and wide customer base is a missing piece of the puzzle when it comes to meeting the needs of the UK channel. We look forward to working with them and bringing HYTE’s award winning portfolio to resellers nationwide.”

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