VIP Adds a New Entity to Its Growing Tech Line‑up

VIP, a leading UK tech distributor, has announced a new distribution partnership with G2Brands to bring the Entity brand of entry‑level laptops, tablets and smart watches to UK resellers.

Designed for everyday use and strong value, the Entity range spans Windows laptops, Android tablets and wearables, supporting key volume categories including home use, education, family computing and first‑time buyers.

Crucially for resellers, Entity enters the VIP portfolio with established UK retail proof‑points. The brand is already stocked by major national retailers, demonstrating clear market demand, visible sell‑through and strong consumer feedback at point of sale.

With a straightforward, easy‑to‑range product line‑up, Entity helps resellers minimise complexity while maximising appeal. Sustainability also plays a role, with Entity supporting ocean plastic removal through its partnership with Seven Clean Seas - an increasingly important consideration for education, public sector and ESG‑aware customers.

“Entity has already proven itself where it matters most - on UK retail shelves and with UK consumers,” said Dave Evans, Head of Purchasing at VIP. “It’s a brand that keeps things simple: the right specifications, clear positioning and price points that move. Combined with VIP’s distribution, availability and support, Entity gives resellers a low‑risk, high‑volume opportunity in a competitive segment.” 

"Our partnership with VIP UK isn't just about moving boxes; it’s about moving the needle on environmental responsibility," said Oliver Metcalfe, CEO at G2Brands. "By combining our mission with Seven Clean Seas and VIP’s massive distribution footprint, we are proving that affordable technology doesn't have to come at the cost of the planet. Every ENTITY laptop sold represents a tangible, positive impact on our oceans. This "Plastic Neutral" initiative ensures that when retailers source ENTITY products through VIP, they are contributing directly to the removal of ocean-bound plastic in high-impact regions."

As exclusive UK distributor, VIP will support the Entity range, ensuring resellers can bring the brand to market with confidence.

The Entity range by G2Brands is available now from VIP.

For more information, visit www.vip-computers.com or www.g2brands.co.uk/entity.html.