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StarBoard re-enters UK market exclusively with CMS Distribution to drive business growth

Established in 2006 in Berlin, StarBoard envisions helping organisations embrace connectivity and collaboration through digital innovation. With over 20 years of experience in and knowledge of the industry, Starboard manages their own software and product development and have been recognised for their products’ high quality and durability that lasts over 15 years.

StarBoard delivers a comprehensive range of products and software solutions ranging from Interactive Displays, Interactive Whiteboards, Projectors, Digital Flip Charts to StarClass Management Software, SBS Note and more.

This new partnership with StarBoard marks CMS’ entry into a new business unit & product type and enables them to offer multi-vendor solutions with complementary brands like Jabra, StarTech, MSI Cubi etc to their resellers.

Education institutions and corporate meeting setups can benefit from affordable and aesthetically pleasing technology with tools that are guaranteed future proof for 21st-century users. Starboard is also known for its software that compliments all environments, from special needs to advanced learning and meetings.​

Holding multiple patents Starboard’s global industry-leading practises will be a fantastic addition to CMS’ portfolio. With the launch of their new partnership with StarBoard, CMS enters the large screen AV market-ready to bring together quality, value, and innovation to its resellers through StarBoard’s unparalleled solutions for collaboration.

Nathaniel Alabaster, AV Product Sales Manager at CMS Distribution, on this exciting new partnership: “We are thrilled to be working with such an innovative tech provider as StarBoard. This new addition to our portfolio creates multiple mutually beneficial opportunities to provide full-scale turnkey solutions to our customers. At CMS, we are committed to broadening our forte of expertise in the tech industry, and entry into this growing market is a great step towards achieving that.

Michelle Bulbring, Vice President of StarBoard added, “We chose CMS as our strategic distribution partner because of their impressive history of providing strong, focused and knowledgeable value-added support and service to their vendors. StarBoard is excited to re-enter the UK market and we are confident CMS will achieve great results in driving business growth.” About CMS

CMS Distribution is a value-added IT distributor of business and consumer technology products. A trade-only organisation creating global markets for 150+ manufacturers, selling to corporate resellers, managed service providers, high street, and online retailers. CMS Distribution specialises in taking emerging technologies to market, whilst growing established brands using a range of value-added services. With a team of 485+ people and annual sales in excess of £600m, CMS accelerates growth for their partners from 12 locations in 8 countries including, the UK, Ireland, France, Netherlands, Sweden, China, the USA and now Germany.

About StarBoard

StarBoard is a leading manufacturer of interactive technology solutions for over two decades with distribution in over 70 countries worldwide. From interactive whiteboards to interactive flat panel displays, our innovative products are the perfect solution for any collaborative environment. Whether you’re in a classroom or a conference room, our technology solutions are designed to improve engagement, performance and learning experiences. With StarBoard, there is no limit to what teams can achieve. Our mission is to bring quality, value, and innovation to our customers by creating unparalleled collaborative experiences.


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