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Cooler Master Revisits HAF Roots With Performance Focused Chassis Launch: HAF 700


Earlier this year Cooler Master unveiled a milestone in the history of contemporary technology: its latest flagship chassis, HAF 700 EVO. Today, Cooler Master returns to the roots of their HAF series by introducing HAF 700, an EATX chassis focused on delivering pure, undiluted performance. Much more subdue and minimalistic in visual design while preserving key features of the flagship model, this case boasts unlimited levels of hardware support, multi-chamber heat dissipation, and innovative patent-pending mechanical designs. Cooling-Centric, Performance-Focused As an embodiment of the HAF DNA, HAF 700 prioritizes airflow and performance through attention to detail in mechanical design, easily housing the most power-hungry components on the market. From SSI-EEB EATX motherboards to multiple radiator locations supporting up to 480mm in length, as well as any top tier GPU you can get your hands on, HAF was made for building the system of your dreams. After having installed all core hardware components in the chassis, users will also find an abundance of clearance remaining for custom water loops, cable management, storage, or any other additional accessories they may fancy. With the aim to push thermal efficiency up another notch, HAF 700 features a full mesh front panel, fine-tuned to minimize resonance and reduce noise levels. The two 200mm and three 120mm Sickleflow ARGB PWM fans included in the case have been pre-installed in a layout tediously tested and configured for optimized airflow so users can enjoy top-notch cooling and maxed out performance potential out of the box. Intuitive Toolless Installation To provide users easy access to their hardware as well as a sense of satisfaction during their creative journey, HAF 700 incorporates an extensive level of toolless installation into its mechanical design. Multiple patent-pending toolless features such as multi-function locking mounts, removable drive cage, and GPU installation design streamlines the building process, making for a revolutionary, unique installation experience. All internal case components are designed to be removable and swappable, so users can tailor the layout to best suit their needs. Boundless Aesthetic Freedom While the HAF 700 EVO was made to stand out as the artistic centrepiece of a gaming room, HAF 700 was designed to strike a balance between various tastes in visual appeal and functionality. Featuring a front panel with a significantly stealthier design, HAF 700 is decked out with ARGB Gen2 Sickleflow fans from top to bottom, so users can freely select and customize lighting effects according to their preference. Backwards compatible with traditional ARGB Gen1 devices, ARGB Gen2 allows even greater levels of freedom and versatility when paired with MasterPlus+. Users gain full control of lighting effects and colors down to each LED, completely customizable so each system can be truly unique. All Performance. No Fuss. HAF 700 is a case created for those who not only want but need extra power from their PCs. Thus, each detail has been crafted to ensure users the robust performance and unwavering dependability of any system installed. Now is the time for change. Whether you’re a fan of the original HAF series, a professional creator, or hardware enthusiast, HAF 700 is sure to make your life, career, and gaming experience that much more streamlined and enjoyable. Availability and Pricing: HAF 700 will be available to order from UK retailers from the beginning of October 2022. UK MSRP: HAF 700 - £349.99 inc VAT Product page: https://www.coolermaster.com/catalog/cases/full-tower/haf-700/ About Cooler Master: Established in 1992, Cooler Master is a performance PC component and peripherals brand with a track record for advancing the industry. From the world’s first aluminium PC case to our pioneering thermal technologies, we are committed to breaking technological boundaries and challenging the status quo. Our focus is to create a community for individuals who dare to stand out and embrace their inventive identity. Whether new builders use a PC as medium for self-expression, or hardcore gamers set up their battle stations as a confession of character, we revel in being Wired Different. We are a brand aiming to go above and beyond the build-your-own PC experience by creating cool products for awesome people to build in their own unique way. More information is available at www.coolermaster.com.

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