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CMS Distribution expands Photography portfolio with award-winning Rotolight

London, UK, Tuesday 19th April 2022,


CMS Distribution has announced their product and brand portfolio expansion by partnering with Rotolight, the award-winning LED lighting manufacturer based in the UK.



The strategic partnership has enabled CMS to offer a professional line of lighting solutions to its enterprise and consumer reseller base, whilst enabling Rotolight to grow their British, family-owned business across the UK & Ireland by gaining access to CMS’ large customer portfolio.


Founded in 2009, Rotolight designs and manufactures innovative LED lighting products for the motion picture and photographic industries. Their equipment has been used on several major motion picture productions including James Bond’s; Sky Fall, Star Trek Beyond and Wash Me in the River, featuring Robert DeNiro.


In the past 24 months, Rotolight has won over 15 major international awards for its product line including the Rotolight NEO 3 picking up 'Lighting Product of the Year' at the Amateur Photographer Awards and 'Best On-Camera Flash' from the Photography News Awards 2022. The brand has also been commended by the British Television Society for ‘contributing towards the advancement of the industry’.


Sean Cox, Product Sales Manager- Photographic, CMS Distribution commented on this exciting new partnership: "We are delighted to be working with such an innovative and inspiring brand as Rotolight. Our teams will be working to expand the reach of the products in the UK and Irish markets, enabling more people to unlock new creative possibilities with professional LED lighting. At CMS, we are committed to developing our creative products portfolio, and this partnership is a tremendous step towards achieving that".


Rod Aaron Gammons, CEO and Co-Founder at Rotolight added: "We are delighted to be working with CMS Distribution, a leading distributor of premium technology brands, to significantly expand Rotolight's presence across the UK & Ireland into major retailers. With the launch, this month of our award-winning NEO 3 and AEOS 2 lights for photographers, vloggers and filmmakers, Rotolight is now very well positioned with CMS Distribution to expand its customer base and looks forward to a long-term successful relationship"

About CMS

CMS Distribution is a value-added IT distributor of business and consumer technology products. A trade-only organisation creating global markets for 150+ manufacturers, selling to IT resellers, managed service providers, high street, and online retailers. CMS Distribution specialises in taking emerging technologies to market, whilst growing established brands using a range of value-added services. With a team of 485+ people and annual sales in excess of £600m, CMS accelerates growth for their partners from 12 locations in 8 countries including, the UK, Ireland, France, Netherlands, Sweden, China, the USA and now Germany.

About Rotolight

Rotolight is a British family-owned business designing innovative LED lighting products for the motion picture and photographic industries. Manufactured in the UK, Rotolight products have pioneered numerous industry-first, patented technologies with over 50 granted patents, designs and trademarks around the world such as the first suite of cinematic lighting effects (CineSFX™) and the world’s first electronic diffusion technology (SmartSoft™).

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