Ci Distribution Powers Up Gaming Portfolio with Turtle Beach Partnership

Basingstoke, UK –– Ci Distribution has announced a new UK distribution partnership with Turtle Beach, one of the most recognised and performance-led brands in gaming accessories.

The partnership significantly strengthens Ci Distribution’s PC and Simulation portfolio, bringing Turtle Beach’s award-winning headsets, controllers and performance-driven accessories into its growing gaming ecosystem.

As PC gaming and simulation continue to see sustained growth from competitive Esports to immersive racing and flight experiences - the collaboration ensures resellers can access accessories purpose-built for high-performance setups. With multi-platform compatibility across PC and console, Turtle Beach products support both traditional gamers and the rapidly expanding simulation audience seeking precision, immersion and competitive edge.

Alongside traditional console gaming, the simulation category continues to gain momentum across the UK market. From racing and flight simulation to immersive PC-based setups, consumers are investing more into performance-driven hardware and accessories that elevate realism and control. This shift is driving increased demand for premium audio, precision controllers and complementary peripherals - particularly within specialist PC channels and enthusiast-led retail environments.

Jon Atherton, Group Sales Director at Ci Distribution, commented:

“Turtle Beach is a brand with real momentum across both PC and console gaming and are excited to partner with this award-winning brand, especially at a time where we’re seeing increasing demand from partners building custom PC systems, simulation bundles and performance-focused gaming setups. This partnership allows us to support that demand with a recognised brand that delivers on audio quality, control and immersive experience.”

“This partnership marks an exciting step forward for Turtle Beach as we continue to expand our PC ecosystem,” said Nick Forder, Managing Director, TBEU & VP International Sales, Turtle Beach Europe Limited. “By working with a distributor that shares our commitment to performance, quality, and the PC gaming community, we’re strengthening our ability to deliver best-in-class audio and gaming accessories to more even more players.”

The addition of Turtle Beach aligns with Ci Distribution’s strategy to support a broad spectrum of channel partners - from specialist PC builders and gaming integrators to performance-led consumer platforms. It also creates opportunities to develop tailored bundles across simulation accessories, PC peripherals and console add-ons, designed to meet different price points and audience segments.

Through this partnership, Ci Distribution will support partners with:

• Channel-focused marketing campaigns

• Simulation and PC bundle opportunities

• Competitive pricing and strong stock availability

• Promotional activity aligned to seasonal gaming peaks

• Dedicated account management support
  

The move reflects Ci Distribution’s continued investment in high-growth categories including PC gaming, simulation hardware and esports-focused technology - delivering brands that drive engagement, margin and measurable channel growth across both specialist and volume-led channels.

About Ci Distribution

Ci Distribution connects manufacturers with proven technology solutions through a UK-wide network of resellers. Based in Basingstoke with additional operations in Telford and Wales, Ci Distribution supports over 600 partners each year across gaming, rugged technology, workplace solutions and specialist IT. https://www.cidistribution.com/

About Turtle Beach Corporation

Turtle Beach Corporation (the “Company”) (www.turtlebeachcorp.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing best-selling gaming headsets, top-rated game controllers, award-winning PC gaming peripherals, and groundbreaking gaming simulation accessories. Innovation, first-to-market features, a broad range of products for all types of gamers, and top-rated customer support have made Turtle Beach a fan-favourite brand and the market leader in console gaming audio for over a decade. Turtle Beach Corporation acquired Performance Designed Products LLC (www.pdp.com) in 2024. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: TBCH.