Ci Distribution and Crosscall Unveil Next-Generation Technology and Partner Programme at Exclusive UK Event

UK reseller partners gathered for exclusive product previews, the launch of Crosscall Connect and the first Crosscall Connect UK&I Awards 2026.

Basingstoke, UK –October 2026: Ci Distributionwelcomed reseller partners to its Basingstoke headquarters on 14th October for an exclusive Crosscall Partner Event, showcasing the latest rugged mobile technology and new opportunities for the UK IT channel.

Hosted in partnership with French company Crosscall, which develops enterprise-grade mobility and communication solutions, including mission-critical communications, the event featured an exclusive preview of Crosscall’s next-generation products and the launch of Crosscall Connect, a new partner programme designed to strengthen reseller relationships and accelerate channel growth.

Attendees experienced interactive demonstration zones, putting Crosscall's rugged technology to the test while exploring opportunities across education, field services, logistics, public sector and commercial markets.

Introducing Crosscall Connect

The launch of Crosscall Connect marks an important step in Crosscall's UK channel development, providing partners with the tools, knowledge and support to grow their business and confidently position rugged technology within their customer base.

Matthew Burchell, Head of Business Development – UK&I, Crosscall, commented:

“Ci Distribution has been a valued partner from day one, and it's fantastic to see how far we've come together in such a short space of time. This event was a great opportunity to bring our partners together, showcase our latest innovations and launch Crosscall Connect. The momentum we're building in the UK channel is incredibly exciting, and with Ci Distribution's continued support, we're looking forward to even greater growth in 2027.”

Celebrating Channel Excellence – Crosscall Connect UK&I Awards 2026

The event also marked the inaugural Crosscall Connect UK&I Awards, recognising outstanding contributions, innovation and achievements across the partner ecosystem.

Congratulations to the 2026 winners:

• Customer Impact Champion: Autism Together & BT Business

• Solution Champion: BCA & Peak Technologies

• Breakthrough Partner of the Year: Peak Technologies

• MCx Partner of the Year:Radiocoms

• Ecosystem Partner of the Year: Peter Jones,KlickFast

• Distribution Champion: Dominic Hoskins, Ci Distribution

• Crosscall Champion Award: Barry Hammond, BT Business

• Partner Salesperson of the Year: James Wilson, BT Mobile Specialist and support BTLB Liverpool

• Partner of the Year: BT Business

The event reinforced the growing partnership between Ci Distribution and Crosscall, highlighting their shared commitment to supporting UK resellers through product innovation, partner enablement and new commercial opportunities.

Ian Harbar, Sales Manager – Enterprise B2B, Ci Distribution, added:

“The success of our first dedicated Crosscall Partner Event reflects the rapid growth and increasing interest we're seeing from UK resellers. We've made significant progress in developing the Crosscall channel, and the enthusiasm and engagement from partners on the day reinforced the opportunities ahead. We're fully committed to supporting Crosscall's continued expansion in 2027, working closely with our reseller partners to drive new business and build on the momentum we've established.”

With next-generation devices on the horizon and the introduction of Crosscall Connect, both organisations are focused on helping channel partners capitalise on the increasing demand for reliable, durable mobile solutions.

For more information about Crosscall, please email: liz.oxley@cidistribution.com

Register interest in future Crosscall events: Register Interest In Next Crosscall Reseller Event - CiDistribution