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ASUS name CI-Distribution as the new official distribution partner for the Gaming range of laptops.


Jon Atherton, Director at CI-Distribution: “Partnering with ASUS into CI-Distribution’s portfolio of products will only strengthen the offerings we provide to all our customers both existing and new. It is very exciting times at CI-D and the opportunity to work with another Tier 1 brand like ASUS whose branding, value and partnership is massive news as we continue on our quest to ruffle the incumbent distribution players”


Ciprian Donciu Asus Country Head commented ‘We are delighted to announce our partnership with CI Distribution. We expect 2022 to be a year of continued demand and growth for Gaming Notebooks and we are pleased to have found a partner to match our ambitions for growth - CI Distribution have an outstanding reputation, both in etail and independent retail. We are enthused by their energy and desire to partner with Asus. We look forward to collaborating with them both now and in the future’


CI-Distribution who have received a flurry of channel awards over the last two years continue to drive their focus into key niche pillars, Gaming, Rugged and over the course of 2021, OEM configuration and small factor solutions.


Vendor Manager at CI-Distribution, Iain Gillogaley commented “We are thrilled and excited to onboard ASUS as a Partner for CI-Distribution’s channel. ASUS have a revered gaming portfolio and will further strengthen our product offering within this sector, the brand and products are in great demand with our partners, so this is great news.”


‘’The Partnership with Asus enhances our portfolio and offering on Gaming Laptops. Excited to be working with the Asus Team and providing a strong Distribution offering for the Line up going forward. Launching in January 2022 is ideal with so many range refreshes on offer it creates a real reason to buy and get involved’’. Darren Perks, Sales Manager, CI-Distribution

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