Tell us about Cooler Masters history and how it started.
We're all about the things that make building a PC such a rewarding experience. The sense of achievement. The joy of making and creating something uniquely yours in form and function. The freedom that comes from complete control. And of course, the thrill of bringing your creation to life without melting your components.
The Cooler Master story starts with a rogue product manager working on a hunch out of a rented apartment in Taipei. He had no funding, no support other than a single secretary who handled the admin while he set to work inventing, improving, making and marketing new products. His name was Roger, and he founded Cooler Master back in 1992.
What products and services do you offer?
Our products are split into 4 categories / products ; cases, thermals, power and peripherals which is all split into good, better and best system which makes it easy to understand for both reseller and end user. We aim to create a full CM eco system where everything works with each other seamlessly making building, gaming and working on easy for everyone to use.
Tell us About the Cooler Master Team and how they are willing to help independent stores.
We are helping the independent stores by providing a support system where Ronil is available to help with any queries that may arise, this may in turn result mean that we work with the shops on a 1-2-1 basis and see where we would be able to offer additional help and benefits by bringing Cooler Master into their store. We can also try to provide some marketing materials for websites, social media and possibly some shop dresses.
Why would you say there has been an increased popularity in gaming products?
Due to the rise in Esports and ever growing popularity of Twitch, YouTube streaming we have seen a huge increase in gaming through events such as gaming events put on by independent stores and specific Esports gaming events where thousands of people come to watch the professionals and try to replicate this at home.
What makes your products different?
We are constantly striving to stay up to trend with the latest and greatest technology and trends; which are suitable for gamers, modders and B2B users. This means we are continuously innovating products and making news ones that we feel has a really benefit and provide substance to any reseller and end user. While doing this we are maintaining a brand ethos – with great cooling products and innovative products.
What is Cooler Masters future plans?
We are going to continue to grow within the gaming and tech market with big plans to help as many independent stores as possible so that we can further help the independent stores to grow. We have some amazing new products coming out very soon, so be sure to keep your eye for them!
What distributors are your goods available at?
Our distributors are currently Exertis, VIP Computers, Target Components and CI Distribution. Where all of their account managers will be able to help you as much as they can on any questions or queries that you may have.
If someone wanted Point of sales materials, who would they contact?
If there is an opportunity for Cooler Master to help with any point of sale materials, they would have to contact Ronil where we would come to visit the store and see what would work best for both the store and Cooler Master. This would need to be discussed directly through to Cooler Master.
If someone is having an issue, and the distributor could not help, how would they contact you?
If there was any problems or that anyone feels that they have an opportunity where they feel we would be able to help then contacting Ronil on email would be best
Channel Marketing Specialist
Cooler Master are no stranger when it comes to gaming peripherals and components. They are a brand we have all come to trust over the years to bring us that “WOW” factor for looks and performance on both peripherals and components. So, I was very excited to learn that I would get to review these mice. Will they live up to my expectations as a gamer?
MasterKeys Pro L RGB by Cooler Master
Elevate your game with the MasterKeys line of gaming keyboards and focus on what really matters: no-nonsense performance in a straightforward package. Get the most out of your skills and don’t get distracted by bright lights and flashing logos. Choose accuracy, precision, and performance like the pros - not flashy lights and style-over-substance fluff like the average joes.